NORTHERN CHARM® ISN’T A PLACE ON THE MAP, IT’S A COMMITMENT TO ENDURANCE. WE REJECT THE BORDERS OF FAST FASHION AND THE WASTE OF MASS PRODUCTION IN FAVOUR OF SOMETHING MORE PERMANENT.

INSPIRED BY THE OUTDOORS, OVERCAST, EVER-CHANGING. IT’S THE RUGGED CHARM OF THE ELEMENTS; A NORTHERN GRIT THAT CHOOSES SUBSTANCE OVER STATUS.

QUIET IN APPEARANCE. ENDURING IN FUNCTION. SLOW BY DESIGN.